Jajah annuncia chiamate gratis in Austria e Germania in partnership con Pro7Sat1, il canale TV più popolare in Germania, Bild-T Online, giornale molto letto in Europa, e News Austria, importante media company austriaca. Questi integreranno il servizio “powered by Jajah” nelle pagine dei loro servizi online e offriranno chiamate gratuite nei loro paesi.

Sembra che le chiamate saranno offerte gratis grazie alla presenza di alcuni banner pubblicitari visualizzati attorno all’applicazione. Jajah riceverà una parte delle entrate secondo un accordo di revenue sharing.. un altro passo verso chiamate gratuite pagate dalla pubblicità, un’altro colpo per le grandi telco. Jeff lo trova interessante, Alec pure, Malik è scettico.

Di seguito qualche paragrafo dal post di Alec Saunders:

Supported by a $5 million promotional campaign, the companies will include branded versions of the Jajah web application on their home pages, accompanied by advertising. The deal expands JAJAH’s audience, supporting it with a well funded promotional campaign, and creates new web based advertising outlets for the three incumbent media players. The holy grail, of course, would be contextually targeted advertising attached to a voice call. They haven’t achieved that, yet, but it’s undoubtedly in the future.

For JAJAH, it’s also a shift in business model. The “powered by JAJAH” sites they’ve partnered to build will provide them with a revenue split on the advertising dollars generated. This is a free calling promotion, with a difference. It has a plausible revenue model.

Ad funded voice was bound to happen sooner or later; JAJAH has gotten there first. Their progress will certainly be watched closely by other VoIP companies, like Italy’s Abbeynet, who already have partnerships with media players.

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